The Challenge was created as an innovative way to pique competition among ski areas and recognize those who make significant efforts to boost skier and snowboarder conversion rates.
Matt Gebo has been named Director of Marketing and Communications at Park City Mountain Resort, responsible for all brand-marketing efforts. Gebo heads west for a return trip after a stint as marketing director at Mount Snow, Vt.
“Matt’s breadth of experience within the ski industry and passion for the sport made him the perfect fit for this position,” said Jenni Smith, president and general manager. Gebo succeeds Krista Parry, who became senior vice president and innovation officer for Powdr Enterprises, a division of the resort’s parent company.
A monthly report issued by the Mountain Travel Research Program (MTRiP) says the western mountain lodging industry saw an increase of 14.2 percent compared to last February. The average daily rate was up 2.6 percent. The booking pace is up a dramatic 20.4 percent for the February-July period.
“The destination winter season is pretty much ‘in the bag’ and, for the first time in several years, both the broader markets and the winter weather patterns are showing sustained momentum that have boosted the season lodging totals,” says MTRiP Director Ralf Garrison.
Tom Kelly, the long-time vice president of communications of the U.S. Ski and Snowboard Association and the U.S. Ski Team, will take over as Chairman of the Board of the U.S. Ski and Snowboard Hall of Fame in the spring of 2014.
Kelly will succeed Bernie Weichsel and the pair will co-chair the board for the rest of 2013 and 2014 until Kelly takes over. Kelly has been a member of the board since 1998.
National Ski Areas Association (NSAA) has announced its lineup of keynote speakers at their National Convention and Tradeshow in Palm Springs, Calif., April 30-May 3 at the Westin Mission Hills Resort and Spa.
Windham Country Club in New York’s Catskill Mountains has entered into a memorandum of understanding with Windham Mountain Partners, the ownership group behind Windham Mountain, for purchase of the golf course.
Was it the snow? An improving economy? Mountain Travel Research Program (MTRiP) reports noteworthy increases and occupancy and reservations among Western U.S. resorts in January to the tune of nine percent year-over-year.
Maria Jose Norero is the new marketing director for Las Vegas Ski & Snowboard Resort responsible for sales, marketing partnerships, advertising, social media and public relations.
CNL Lifestyle Properties, a real estate investment trust (REIT) based in Orlando, Fla. Is reporting a 37 percent increase in paid visits over the MLK weekend and a 41 percent increase year-over-year at the sane time.
Davy Ratchford has been named Director of Sales and Marketing for Vail Mountain. Ratchford will be responsible for development and management of brand marketing and sales for the 50-year-old Colorado resort.
He was, most recently, director of marketing at Northstar, joining the company in 2011, one of three Vail Resorts properties in the Lake Tahoe, Calif. region.
Ratchford previously worked in Major League soccer with Real Salt Lake, Rio Tinto Stadium and ESPN 700 radio in Salt Lake City, Utah, where was marketing director since 2007.
Ratchford is a native of Dublin, Ireland and holds a bachelor’s degree in public relations and marketing from the University of Utah. He plans to relocate to the Vail Valley with his family.
Photo: Davy Ratchford (LinkedIn)
Brian Head Resort near Cedar City, Utah has been sold to Brian Head Acquisition Partner, LLC according to reports in the The Spectrum and Salt Lake Tribune newspapers.
The Rutland Herald in Vermont is reporting that Thomas Durkin, an environmental judge, has issued an emergency order against the new owner of Haystack Ski Area to halt construction immediately on what is planned to be a “new luxury ski resort.”
Everbright Pacific, an affiliate of the Pacific Group, has been named to manage Wisp Resort in McHenry, Md., which recently emerged from Chapter 11 bankruptcy protection (see SnoCounty story). Wisp General Manager Tim Prather and his team will remain in their current positions.