Troy Hawks, former communications manager at the National Ski Areas Association (NSAA), is the new marketing and sales director at Sunlight Mountain Resort in Glenwood Springs, Colo.
Booking momentum into the winter months is pacing slower for the first time in more than three years, even though robust occupancy and revenue figures for September contributed to the third consecutive record-breaking summer at western mountain resorts.
Today’s ski and snowboarding instructors range in age from 14 to 83 and don’t necessarily have to be black diamond level skiers. The Fairbank Group resorts – Jiminy Peak in western Massachusetts, Bromley in the Green Mountains of Vermont, and Cranmore Mountain Resort in the White Mountains of New Hampshire – announced plans to fill 250 ski and snowboard instructor positions by the start of the ski season in late November.
Ski NH presented awards to Tom Day, Rob Nadeau and Sen. Jeanie Forrester based on their contributions to skiing and the tourism industry in the state. The awards were given at the Ski NH annual meeting at the Mountain View Grand Hotel in Whitfield recently.
The U.S. Ski and Snowboard Association (USSA) announced the promotion of Grand Prix Tour Director Eric Webster to senior director of events. He has worked full time with the USSA for over 10 years, serving as Grand Prix tour director since 2004. In his new role, Webster will be responsible for the management and implementation of all the USSA’s elite event properties.
The legendary Colorado ski community of Aspen has been selected as the 2016 site of the induction ceremony and Skiing History Week for the U.S. Ski and Snowboard Hall of Fame. The week of April 5-10, 2016 will feature skiing, skiing history presentations, awards ceremonies, a film festival and first tracks with Hall of Famers.
Michael Miracle has been named to the newly created position of Director of Community Engagement for the Aspen Skiing Company (ASC). Miracle is a 10-year resident of Aspen, a passionate skier and has a long history in publishing with Aspen Sojourner and Skiing magazines. He was most recently the editor in chief of Aspen Sojourner.
More than 75 local community organizations have benefitted through lift ticket and pass donations, cash, and event support and fundraising from Jackson Hole Mountain Resort. Most recently, JHMR contributed $16,000 to the Hole Food Rescue (HFR), the annual pledge that Couloir Restaurant has committed to through "1 percent for the Planet."
DestiMetrics Monthly Briefing confirmed the third consecutive summer lodging occupancy and revenue record last month and as bookings continue to roll in for September and October, those record numbers continue to mount up for western mountain destinations.
SnowSports Industries America (SIA), the snow sports industry’s trade association, launched Industry + Intelligence 365 – an initiative to connect members, retailers, reps, and industry organizations through shared snow sports content.
Mt. Hood Meadows Chief Operating Officer Jake Bolland announced an organizational restructuring of the resort to provide year-round recreational and hospitality experiences. Meadows primarily offers snow sports activities. The company is actively developing products, services and experiences to complement this traditional business.
Jackson Hole Mountain Resort (JHMR) has completed its new employee housing units in the town of Jackson. The three building complex, housing 94 workers is the first of its kind for the Jackson Hole community.
Greg Dallas has been named Chief Executive Officer of Sugar Bowl Resort in California. Dallas is the former CEO of Mammoth Mountain and June Mountain.
It's time for skiers to make their reservations to attend the 13th annual Induction Banquet for the Maine Ski Hall of Fame, set for Oct. 24 fat Sunday River Resort. The Maine Ski Hall of Fame was formed in 2003 to honor those who have made their mark in skiing, either in competition, coaching, building ski areas, and making other significant contributions to the sport.
Public relations industry leader Ed Lewi, founder of the New York Capital Region public relations agency that managed media relations for the XIII Olympic Winter Games, media relations and marketing efforts for The New York Racing Association, Inc. (NYRA) since the late 1970s, and produced the annual Albany Ski Show, has died. He was 81.
Northstar California Resort appointed Marcie Bradley as the resort’s senior manager of communications. Bradley will oversee all aspects of communications and public relations at Northstar – including strategic planning and resort messaging, development and management of media relations and will act as a key liaison between Northstar and community stakeholders.
Echo Mountain Resort has appointed Jace Wirth as the director of guest services. Wirth will oversee the resort’s marketing, sales, ski school and alpine racing team departments.
Long-time NASTAR Director of Operations Bill Madsen has joined the U.S. Ski and Snowboard Association (USSA) to continue to manage NASTAR’s operations alongside USSA’s events department.
The U.S. Ski and Snowboard Association has announced that it’s Eastern Regional Alpine Development Director Eric Harlow will be leaving the USSA later this month to take a position outside the ski industry. Harlow joined the USSA in May, 2013 and has been effective at managing alpine ski racing development programs in the USSA’s largest region. USSA Alpine Development Director Chip Knight indicated that the position would be replaced as soon as possible.
Summer lodging occupancy for the months of May through October is up an aggregated eight percent and revenue is up 14 percent compared to the summer of 2014. Data is collected by DestiMetrics in its monthly Briefing from lodging properties at 19 western mountain destination resorts in six states.