Chip Carey Retires At Jackson Hole; Adam Sutner Named Marketing Chief

Chip Carey

Chip Carey, Chief Marketing Officer of Jackson Hole Mountain Resort, is retiring from that position at the Wyoming resort. Adam Sutner has been named to the position.


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SoCal’s Snow Summit, Bear Mountain Post ‘For Sale’ Sign

Bear Mt.

Snow Summit Ski Corp, owners of Snow Summit and Bear Mountain ski areas in Southern California’s San Bernardino mountains says it has retained investment bank Houlihan Lokey to market the resorts to potential buyers.


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Minnesota Ski Areas Association Formed

Wild Mountain

The Twin Cities Independent Ski Areas Association and MnSNO recently combined to form the Minnesota Ski Areas Association. This new group will champion Minnesota’s spread out ski areas that account for 24 percent of the winter tourism economy.


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Squaw-Alpine Owners Sell Off Five Resorts, Including Virginia’s Homestead

Homestead Resort

KSL Capital Partners, LLC, the parent company of Squaw Valley and Alpine Meadows resorts near Lake Tahoe, Calif. announced it is selling off five of its high-profile resorts in California, Texas, and Virginia to Omni Hotels & Resorts.


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Western Destinations See Good News For Early Summer

Gant Hotel Aspen

Lodging properties in 17 western communities could be heading for a record breaking warm season. That’s based on recent data released by DestiMetrics (the new name for the former Mountain Travel Research Program).


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Ski NH Names Ben Wilcox As Chair; Whitney Award To Patanaudes


Ski NH, a statewide trade association, has named Ben Wilcox, president and general manager of Cranmore Mountain Resort as chair of its board of directors for the 2013/2014 season.


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Three Peak Resort Executives Take New Roles


Josh Boyd, John Lowell, and Brian Heon have received promotions from Peak Resorts and will start their new roles this summer. Peak is based in St. Louis, Mo. and operates 13 ski areas in Ohio, Missouri, Indiana, Pennsylvania, New Hampshire, and Vermont.


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Senate Bill Could Open Door For Foreign Ski Instructors


It might just become easier for certified ski instructors who speak Brazilian (Portuguese), Korean, German, and other languages to get jobs at U.S. ski resorts on temporary work visas should the Senate version of the proposed immigration bill hold up.

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Colorado Slopes See 3.8 Percent Increase In Visits For 12-13 Season


More than 6.4 million skiers and snowboarders flocked to the slopes of Colorado Ski Country USA (CSCUSA) member resorts for the 2012-13 season. 


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New Hampshire Ski Resorts Welcomed 2.5 Million Visitors

Waterville Valley

With excellent skiing and riding conditions for most of the 2012-13 season, New Hampshire ski areas recorded a total of 2.5 million alpine and cross country skiing, snowboarding and snowtubing visitors.


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Bolton Valley Wins Vermont Environmental Award

Bolton Valley, Vt.

Bolton Valley is a recent winner of one of Ski Vermont’s inaugural Green Mountain Awards for Environmental Excellence. They also were awarded the National Ski Areas Association Silver Eagle Award for Excellence in Energy Conservation/Clean Energy in 2010.


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Pennsylvania’s Whitetail Awards Employee Scholarships


Nine employees at Whitetail Resort in Mercersburg, Pa., have received scholarships totaling $5,000. It’s the 11th annual program.


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Utah's Skier Days Up By 5.4 Percent

Alta Powder Day 5/29/13

A total of 4,031,621 skiers and snowboarders enjoyed Utah’s slopes during the 2012-13 season, which ended Memorial Day Weekend. It’s the sixth time in eight years the state’s skier numbers passed the four million mark.


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Deer Valley Staffers Receive Intermountain Awards

Chuck English

Two Deer Valley Resort mountain operations staff members have been honored by the Intermountain Ski Areas Association (ISAA) during its annual convention held this year at the Utah Resort.


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Snow Sports Industry Distributes 5,000 Pounds Of Winter Clothing To Sandy Relief


More than 5,000 pounds of winter apparel were distributed to victims of last winter’s Hurricane Sandy by Snow Sports Industries America (SIA). The ski retail trade association partnered with Kids In Distressed Situations (K.I.D.S.), a New York City charity.


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Erik Forsell Tabbed As Mammoth Marketing Chief

Erik Forsell

Erik Forsell has been named Chief Marketing Officer for Mammoth Mountain Ski Area, responsible for all aspects of marketing, including strategy, brand, product development, pricing, distribution, and advertising.


Forsell comes to Mammoth from ASICS America where he oversaw the company’s marketing efforts in the U.S. Canada, and South America and brought the brand to it’s most successful year ever in 2012. His work was recognized with the Cannes Lions Festival and One Show Interactive awards for digital and outdoor marketing campaigns.


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Strong Start, Finish Benefits Eastern Lodgers

Alpenrose Inn near Stratton

A final tally of mountain lodging has been released by the Mountain Travel Research Program (MTRiP) with eastern lodging properties benefitting from a solid start and finish to the season, unlike their slower-starting western counterparts.


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Taylor Ogilvie Named General Manager At Mt. Brighton

Taylor Ogilvie
Taylor Ogilvie, who most recently oversaw the Vail Mountain Children and Teen Ski and Ride School at Lionshead, has been named general manager of Mt. Brighton Ski Area in Michigan. Vail Resorts acquired the ski area last year.

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Steamboat’s Chris Diamond Receives NSAA Lifetime Achievement Award

Chris Diamond, Steamboat

Chris Diamond, president and COO of Colorado’s Steamboat Resort has been presented with the Lifetime Achievement Award of the National Ski Areas Association (NSAA) at its annual convention in Palm Springs, Calif. last week.


Diamond is credited with playing a lead role in establishing the Yampa County Airport Commission, which oversaw a $30 million expansion and renovation of the regional airport. He also oversaw an Urban Renewal Authority for the resort base area totaling more than $20 million.


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CNL Resorts Gain In Skier Visits, Revenues


The 17 ski resorts owned by CNL Lifestyle Properties saw significant increases in revenues and skier visits over the 2012-13 season. Revenues rose 16 percent, while skier visits jumped 10.4 percent.


“We have made substantial investments in our resorts to boost snowmaking capacity, add lifts, open up new terrain and enhance base area facilities,” said Steve Rice, CNL Lifestyle Properties senior managing director. “We believe these investments, as well as the strong snowfall we’re had this year, have helped our resorts perform as well or better than the industry over the past three seasons.”


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