Cara Whitley has been appointed chief marketing officer for Squaw Valley Ski Holdings, LLC, parent company of Squaw Valley and Alpine Meadows resorts in California.
Thom Norton, coach and program director for the Wachusett Mountain junior race team for the past eight years, has been tapped to head the resort’s Ski & Snowboard School. He replaces Bruce McDonald, who steps down after overseeing the school for some 40 years.
It looks to be the busiest summer ever for lodging properties in western mountain destinations, assuming steady crowds stay on pace.
Chief Financial Officer Jack Filiault of Jiminy Peak will transition toward a 2015 retirement. Filiault has been with the Berkshires ski resort since 1974 and in his present capacity since 1987.
The 2012-13 ski season didn’t really start to roar until after the Christmas holidays, so the lack of early season snow seemed to affect all snowsports except freeskiing and telemarketing says a new study.
Dave Kulis has been named marketing vice president for Okemo Mountain Resort in Vermont, returning to what he calls his “old stomping grounds.” Kulis, most recently, was sales and marketing director for Schweitzer Mountain in Idaho.
Vermont author and journalist Karen Lorentz was the winner of the SnowSports Industries Award, now in its second year. The contest was highlighted at a series of media-specific events held around the country in conjunction with regional consumer ski and snowboard expos.
A combo of warm temperatures in western cities, increasing activities and special events, and a steadily improving economy keep summer occupancy rates growing throughout the western states.
Chip Carey, Chief Marketing Officer of Jackson Hole Mountain Resort, is retiring from that position at the Wyoming resort. Adam Sutner has been named to the position.
Snow Summit Ski Corp, owners of Snow Summit and Bear Mountain ski areas in Southern California’s San Bernardino mountains says it has retained investment bank Houlihan Lokey to market the resorts to potential buyers.
The Twin Cities Independent Ski Areas Association and MnSNO recently combined to form the Minnesota Ski Areas Association. This new group will champion Minnesota’s spread out ski areas that account for 24 percent of the winter tourism economy.
KSL Capital Partners, LLC, the parent company of Squaw Valley and Alpine Meadows resorts near Lake Tahoe, Calif. announced it is selling off five of its high-profile resorts in California, Texas, and Virginia to Omni Hotels & Resorts.
Lodging properties in 17 western communities could be heading for a record breaking warm season. That’s based on recent data released by DestiMetrics (the new name for the former Mountain Travel Research Program).
Ski NH, a statewide trade association, has named Ben Wilcox, president and general manager of Cranmore Mountain Resort as chair of its board of directors for the 2013/2014 season.
Josh Boyd, John Lowell, and Brian Heon have received promotions from Peak Resorts and will start their new roles this summer. Peak is based in St. Louis, Mo. and operates 13 ski areas in Ohio, Missouri, Indiana, Pennsylvania, New Hampshire, and Vermont.
It might just become easier for certified ski instructors who speak Brazilian (Portuguese), Korean, German, and other languages to get jobs at U.S. ski resorts on temporary work visas should the Senate version of the proposed immigration bill hold up.