Sugarbush Resort has announced several changes to its senior management team. Candice White, who has served as Vice President of Marketing for the past six years, is stepping into a newly-created role as Vice President of Communications and Brand Management. White will continue to be responsible for the Sugarbush brand, will oversee all resort communications and press relations, and will continue to oversee guest services. She will also work to develop several strategic partnerships for the Resort.
Ted Fisher of Charlotte, Vermont, has accepted the new position of Vice President of Sales and Marketing. He is a graduate of the University of Vermont where he earned a BA in History and Economics. Fisher’s prior experience includes serving as Marketing & Sales Director for Kilawatt Technologies, Marketing and Public Relations Director for Burlington City Arts, Sales Manager for Gardener’s Supply, and Vice President/Regional Sales Manager for Vermont Federal Bank. Early in his career, Fisher worked at Killington Resort, and he and his family have been avid Sugarbush skiers for over two decades.
John Hammond, currently Vice President of Mountain Operations, will take on the additional responsibility of overseeing the resort’s winter rental and repair operation.
Jim Westhelle, Vice President of Lodging and Facilities, will assume the additional responsibility of overseeing future real estate development. Westhelle was instrumental in finalizing the resort’s most recent Rice Brook Residences project, which has sold fourteen of fifteen homes. He, along with local architecture firm The Design Group, is leading the early planning phase for the next development project which will be located adjacent to Rice Brook.
Win Smith, president and majority owner of the resort, says of the changes, “I have the strongest team I’ve ever had at Sugarbush—from the executives right down to the hourly wage earners--and it’s great to be able to promote my team and watch them grow and succeed. Ted Fisher will be a great addition to the existing team, and I look forward to his arrival.”
Photo: Candice White new Sugarbush VP of Communication and brand Management at Sugarbush (Sugarbush Resort)