Winter Lodging Tallies Up; Summer Looking Good
Winter lodging books have closed according to DestiMetrics latest Mountain Market Briefing and summer’s early look is good.
The winter season – November through April – saw lodging grow by 2.9 percent in the East over last year, while revenues jumped 3.7 percent despite bitter cold temperatures in metropolitan areas.
Results in the West varied considerably from region to region, with the Far West and Pacific Northwest pulling down the averages for the Rocky Mountain resorts. Still, despite the uneven snowfall, western resort lodging was up 4.7 percent overall in occupancy with revenues up a strong 10.8 percent.
“While the economy remained positive, the weather played a dual role this year as both a friend and a foe and we found that higher daily rates in many destinations combined with careful management strategies helped to mitigate the impact of fewer skiers where snowfall was fickle or spares,” said DestiMetrics Director Ralf Garrison.
Meanwhile, summer bookings in the West look good. May is up 12.7 percent, with revenues up 19.5 percent. Garrison added that new Forest Service land use rules are expected to enhance resort summer activities and operations.
Photo: Wilderness Inn at Loon Mt. (Loon Mt.)