Winter Bookings Top Last Season In West; Summer Is Promising Says Report
An early Easter was the likely culprit for April bookings taking a hit, but overall, lodging numbers were solidly ahead of last season in the West. That’s according to the monthly report issued by Mountain Travel Research Program (MTRiP).
“The 2012-13 winter season is finishing up solidly ahead of last year with continued momentum delivering a strong March aided by Easter week moving into March,” said Ralf Garrison, MTRiP director. The strong March was likely at the expense of April which, he said, was down “a sharp 9.8 percent.”
Garrison said the winter season will end “with increases in both occupancy and rate as well as continued modest growth toward pre-recession levels at most destinations although there was considerable fluctuation among individual resorts.
The focus now turns to summer reservations. On-the-books occupancy for April through September is already up 6.8 percent. May and September are posting the biggest increases at 22.1 and 18.2 respectively, though the universe is relatively small.
Garrison warns that economic storm clouds – sequestration, next fiscal cliff deadline, and anemic jobs reports – keep popping up “in our otherwise sunny skies” and they should be watched for their potential effect.
MTRiP gathers its data from 260 property management companies in 17 western mountain destination communities representing 24,000 rooms.
Photo: Secrets Inn Lake Tahoe