Western Winter Bookings Down Slightly Says MTRiP Report
On-the-books occupancy for November 202 through April 2013 is down 3.9 percent compared to last winter, according to the monthly report just released by the Mountain Travel Research Program (MTRiP).
“Resorts have been waiting expectantly for a more favorable environment, but apparently neither economic nor weather influences have shifted positively in the minds of consumers,” says Ralf Garrison, MTRiP director. The firm measures a sampling of 260 property management companies in 16 mountain destinations, representing 24,000 rooms across Colorado, Utah, California, and Oregon.
Garrison added the economic story has been wrapped around the presidential election and consumers feel “no real change has ensued, so the economic story has shifted to partisan positioning about the so-called ‘fiscal cliff,’ instead of a post-election bump that might have bumped bookings.” He said no western weather event has yet tipped the booking pace. MTRiP does not measure eastern resort bookings so Super Storm Sandy had little effect, pro or con.
However, the report noted that November is showing a strong upward swing with occupancy up 10.3 percent, but December is down sharply from the same time last year, declining by 12.4 percent.
The silver lining? Final summer stats (May to October) were all positive with actual occupancy up 6.9 percent of the summer of 2011, with the average daily rate up 3.9 percent.
Photo: Catamount Lodge Lake Tahoe (TripAdvisor.com)