Western Lodging Bookings Up 8.7 Percent; Heading For A Record?
Summer was certainly good. But, winter looks really, really good according the monthly report issued this week by DestiMetrics. Western U.S. lodges are in a position to post record breaking numbers.On-the-books occupancy for November through April is already up 8.7 percent year over year and revenues are up 14 percent.
Despite the optimism, the report cautions that it is very early in the season with snowfall totals and political squabbling in January once again over the debt ceiling both having the potential to limit destination ski travel.
The data is aggregated from mountain lodging properties in six western states representing 26,000 rooms.
“Both the past summer and forthcoming winter show gains on both occupancy and rate in every month; good individually and consistently better than the past,” says DestiMetrics Director Ralf Garrison. “This is the most positive monthly analysis we have assembled since the collapse of Lehman Brothers in 2008.”
Photo: Snow King Hotel, Jackson Hole