Western Lodge Bookings On Track Toward Summer Record
It looks to be the busiest summer ever for lodging properties in western mountain destinations, assuming steady crowds stay on pace.
DestiMetrics latest report through July 31 shows actual occupancy was up five percent and revenue up 9.8 percent compared to July 2012. The mountain travel research firm attributes some of the jump to the Fourth of July falling on a Thursday creating a longer weekend, plus record-breaking heat in many western cities driving people to the cooler mountain climes.
Optimism for a record-setting summer is also based on August bookings tracking up 4.7 percent and revenues rising 10.3 percent if the trend continues.
“Current summer business bookings have already reached 85 percent of last summer’s final total and, with additional booking yet to come, we can project a 10-12 percent increase in summer revenue,” said Ralf Garrison, DestiMetric director.
“While results vary wildly among destinations, many resorts have now surpassed their pre-recession performance levels and are on track for their best summer ever,” he said.
While too early for projections, winter booking are off to a good start. On-the-books bookings for arrivals in August through January 2014 are already up 11.2 percent, though the numbers are small at this point.
DestiMetrics data is derived from approximately 260 property management companies in 17 mountain destination communities, representing 24,000 rooms across Colorado, Utah, California, Nevada and Oregon.
Photo: Seventh Mountain Inn near Mt. Bachelor, Ore. (MtBachlor.com)