USSA Gets Media Rights To 2015, 2017 World Championships
The idea is to increase exposure domestically for skiing’s main events in the Olympic off-years. The partnership is a first for EUROVISION in terms of providing rights to a national ski association.
USSA, as domestic rights holder, will enter into subsequent partnerships with national and cable broadcasters, as well as digital media partners, to create an expanded content distribution network.
The package includes the alpine events at Vail/Beaver Creek; 2015 Nordic championships in Falun, Sweden; 2017 alpine championships in St. Moritz, Switzerland; and the 2017 Nordic championships in Lahti, Finland.
“This innovative partnership between EUROVISION and the U.S. Ski and Snowboard Association is a game changing move that will bring greater value to our fans and partners, including the International Ski Federation,” said USSA President and CEO Bill Marolt.