Taos Ski Valley Tabs Hospitality Industry Veteran As Marketing Chief
Taos Ski Valley has named Jesse Keaveny as its new Chief Marketing Officer. Keaveny will be responsible for helping design and execute the strategic vision and growth of the resort, including the opening of the new Kachina Peak lift this winter season, as well as helping draw additional attractions, events and visitors to Taos Ski Valley throughout the year.
Keaveny brings a wealth of hospitality, entertainment and tourism experience to the position. He has held a variety of marketing and sales positions for Caesars Entertainment Corporation in Reno and Lake Tahoe, Nevada supporting their Harrahs and Harvey's branded casino and hotels. Most recently, he served as Regional Vice President of Marketing for the Caesars Mid-South Region. He has also held marketing positions at FedEX and the M'Lis Company.
"Jesse's experience will be an essential asset as we embark on our goal of enhancing the visitor experience at Taos Ski Valley," said Gordon Briner, CEO of Taos Ski Valley. "Among many other things, his in-depth knowledge of travel and tourism combined with his strategic marketing background will help us expand our brand recognition, bring additional high-profile skiing and snowboarding events to our world-class terrain, and create more summer and fall opportunities for visitors. We are thrilled to have him with us during this exciting time at Taos Ski Valley."
One critical effort Keaveny will help promote is this winter's opening of the new Kachina Peak lift, which is one of the highest chairlifts in North America at 12,450 feet, and will increase Taos Ski Valley's lift-serviced terrain by 50 percent.
He will also help market the introduction of the resort's new skier and rider drop-off area that features views of the Sangre de Cristo mountains, and a walkway with stores and services that line the path to the base area and lifts. These improvements are the first stages of the renovation of the base area, in which Keaveny will have valuable strategic inputs.
He will also lead some of Taos Ski Valley's most-watched skiing and riding events, such as the Salomon Extreme Freeride Championships, the K2 Women's weekend and collaborate efforts with Ski New Mexico such as Learn to Ski Week.
"Taos Ski Valley is embarking on an exciting new era and I'm thrilled to be a part of it," said Keaveny. "As a life-long skier, I've always admired the uniqueness and authenticity of Taos. To now be a part of the team of this legendary resort and have the opportunity to serve in a capacity in which I can positively impact its future, is a dream come true. I look forward to being a part of the Taos community for a long time."
Keaveny will be relocating from Memphis to Taos for the position.
Photo: Kevin Keaveny (TSV)