Survey Finds Pennsylvania Skiing Is A Hit With Millennials
Pennsylvania may well be on its way to establishing itself as a formidable "ski state" particularly among Millennials, according to a new research study conducted for SkiPA by RRC Associates. A contributing factor is Pennsylvania's close proximity to several major metropolitan areas including Pittsburgh, Philadelphia, New York City, Washington DC, Baltimore and even the Harrisburg-York-Lancaster corridor.
RRC's David Belin shared the survey findings at the recent spring meeting for the Pennsylvania Ski Areas Association held at Camelback Mountain Resort . It was the best-attended spring meeting ever as many came to see Camelback's new hotel, the largest indoor waterpark in the Northeast, Aquatopia, and also learn more about the survey findings.
"Millennials like to plan spontaneously/last minute and have a desire for flexibility in case their plans change, said Belin. "For many ski areas in Pennsylvania, this is an advantage because most Millennial visitors come only for the day. Young adults like to remain flexible and keep their options open."
Belin also noted a clear opportunity for Pennsylvania resorts to increase the number of days per person, particularly in Washington DC, Philadelphia, and Baltimore. "Geo-targeted promotions and advertisements are critical to sending the right message to the right person at the right time", he added.
This past season, Pennsylvania resorts posted over 3.4 million skier/snowboarder visits, ranking it sixth in the country. PSAA's 4th and 5th Grade Snowpass program generated 11,880 snowpasses.
Photo: New hotel and waterpark were part of the draw to Camelback for PSAA meeting. (Facebook)