Strong Start, Finish Benefits Eastern Lodgers
A final tally of mountain lodging has been released by the Mountain Travel Research Program (MTRiP) with eastern lodging properties benefitting from a solid start and finish to the season, unlike their slower-starting western counterparts.
The results were an aggregated 18.6 increase in occupancy and a 16.8 increase in revenue compared to last winter for a sampling of some 6,000 rooms across Maine, Vermont, New Hampshire, Massachusetts, New York, West Virginia, and Quebec, Canada.
The West, by contrast, dealt with a slow start to the season and saw that trend reversed as conditions improved. That meant a 5.8 percent increase in western occupancy, and an 8.8 percent increase in revenue.
“Eastern resorts capitalized on a stronger early season environment, while western resorts remained dry through mid-December,” said MTRiP’s Tim Foley. “Overall, things are looking pretty good as skiers and snowboarders returned to the mountains last season, financial markets created a sense of returning security, and employers started consistently adding more than 200,000 jobs each month – and that will boost consumer confidence in the long run. In combination, we have a lot of good news for mountain tourism.”
Photo: Alpenrise Inn, near Stratton Mt., Vt.