Steamboat Ski & Resort Corporation and Visit Salt Lake today announced the organizations have reached a settlement of the litigation involving Steamboat’s Ski Town, U.S.A.trademark and Visit Salt Lake’s Ski City USA marketing campaign.
As part of the settlement, all aspects of the litigation brought by Steamboat Ski & Resort Corporation and the Steamboat Springs Winter Sports Club have been settled and the case filed in the District Court for the District of Colorado will be dismissed. As part of the settlement, Visit Salt Lake has agreed to revise its campaign in a manner that is acceptable to the parties. All other terms of the settlement are confidential.
The solution ended up to be rather simple. Visit Salt Lake’s campaign is now dubbed “Ski City.”
“We are pleased to have resolved this matter amicably before the start of the winter season and I want to thank Visit Salt Lake for working with us so quickly,” said Rob Perlman, senior vice president of sales and marketing for Steamboat Ski & Resort Corporation. “Steamboat appreciates Visit Salt Lake’s willingness to revise their campaign in order to address the concerns that resulted in the court filing.”
“The Ski City campaign is unique and will continue to promote a distinct alternative experience — the benefits of an urban community teeming with restaurants, professional sports teams, cultural offerings, abundant hotel options, etc., all within minutes of numerous world-class resorts and an international airport,” commented Scott Beck, president & chief executive officer for Visit Salt Lake.
Photo: Salt Lake's Wasatch Mountains (Jill Adler)