Snow, Improving Economy Cited For Positive Lodging Report
Was it the snow? An improving economy? Mountain Travel Research Program (MTRiP) reports noteworthy increases and occupancy and reservations among Western U.S. resorts in January to the tune of nine percent year-over-year.
“An improving economy and decent snow in many parts of the country combined to drive the pace of reservations taken in January to become the strongest we’ve seen in quite some time,” said Ralf Garrison, MTRiP’s director. “Although there is still ground to be made up, the timing of Easter and school breaks is very favorable leaving only April pacing behind.”
The report also revealed a “blizzard of reservations” for the remainder of the season with the booking pace (the number of reservations taken in January for arrivals at resorts in January through June) up 33 percent. February is currently up 14.5 percent compared to the same month last year while the average daily rate ticked up 3.2 percent.
“With this dramatic increase in occupancy and reservations creating a crescendo of momentum, we anticipate solid destination performance for the season and very possibly, the best overall outcome since the winter of 2007-08,” Garrison says.
The cautionary tale, MTRiP warns lies in the government’s continued lack of agreement on spending cuts and the coming debt ceiling issues could signal a “spoiler alert.”
MTRiP Data is derived from a sample of approximately 260 property management companies in 16 mountain destination communities, representing 24,000 rooms across Colorado, Utah, California, Nevada, and Oregon.
Photo: Spinney Lodge, Breckenridge (Janeslodges.com)