Skier Visits Up 5.5 Percent At Seven Vail Resorts
Skier visits at seven Vail Resorts properties rose 5.5 percent this season compared to 2011-2012 numbers, the company announced on Monday. This report is by Troy Hooper from our partners at Mountain i Journals.
The publicly traded company (NYSE: MTN) did not break down the visits for each ski resort; it instead released the cumulative total for Beaver Creek, Breckenridge, Keystone and Vail in Colorado, along with Heavenly, Northstar and Kirkwood in the Lake Tahoe region that spans a section of California and Nevada.
Metrics for the recently acquired areas of Afton Alps in Minnesota and Mt. Brighton in Michigan were not computed in the Vail Resorts' total.
Season-to-date total lift ticket revenue at the Broomfield-based company's seven mountain resorts, including an allocated portion of season pass revenue for each applicable period, increased approximately 10.2 percent compared to the prior year season-to-date period, according to Vail Resorts.
Season-to-date ancillary spending outpaced growth in skier visitation, with dining revenue up 13.1 percent and ski school revenue up 11.6 percent at those same seven mountain resorts, and retail/rental revenue was up 8.9 percent compared to last year's season-to-date period, Vail Resorts said.
"As the 2012-2013 ski season comes to a close, we are very pleased with the strong results this season," Vail Resorts CEO Rob Katz said in a prepared statement. "The growth in skier visitation continued to accelerate through Spring Break and the Easter holiday, which contributed to our double-digit growth in lift ticket, dining and ski school revenues compared to the same period last year, offset by somewhat slower momentum at our Tahoe resorts and our retail business."
Katz added that this spring's season pass sales for the 2013-2014 ski season "are off to a strong start, showing good momentum over last spring's record results for the program."
The metrics were for the period ending April 14, which was the original closing day for the company's ski areas. However, thanks to copious April snow, Vail and Breckenridge reopened last weekend. Those resorts shut down Sunday. All of the company's ski resorts in California and Colorado are now closed.
Photo: Breckenridge (Liam Doran/Vail Resorts Vail Business Journal)