Cranmore snowy Feb 2014The 3.26 million winter and summer visitors to New Hampshire’s winter and summer resorts has resulted in a $1.15 billion impact in direct and secondary sales for the 2012-13 season. Ski N.H., a trade association, has released official economic study for that period.

The impact is up $910 million over the previous season and places New Hampshire fourth nationally in terms of state ski revenue per capita.

“Ski New Hampshire’s economic impact study serves as an invaluable tool in demonstrating the impact New Hampshire’s ski resorts have on the economies and character of the communities in which they are located,” says Ski N.H. President Alice Pearce.

The annual report is generated by New Hampshire Studies and includes figures on visitor spending, direct spending and secondary sales impacts, employment and payroll, state and local tax receipts, community impacts, capital improvements, growth in industry capacity, visitation trends, impact of snowfall on spending, and more.

Several key findings: Skier spending made up nearly half of total traveler spending in the northern and western regions; capital investments in resort improvements totaled more than $121 million in new construction and equipment over the past decade; and the majority of N.H. visitors are from Massachusetts (46 percent), New Hampshire (34 percent), Rhode Island (4.4 percent), Maine (2.5 percent), Connecticut (2.5 percent), New York (2 percent), and other states and countries (8.7 percent).

Copies of the report are available here. (

Photo: Snowy February at Cranmore, N.H. (Cranmore/Facebook)