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Ski New Hampshire Hires Jessyca Keeler As Executive Director


Conway, NH resident Jessyca Keeler has been selected by Ski New Hampshire's board of directors to serve as Executive Director for Ski New Hampshire. 


Keeler, an avid skier and snowboarder, has been involved in the ski industry as well as the travel and tourism industry in general since 1995. Her experience includes working for ski areas and ski area management companies, as well as offering marketing consulting services through her own company Align Partnerships. 


"On behalf of the Ski NH Board of Directors and its membership, I am thrilled to welcome Jessyca to Ski NH," said Ben Wilcox, Ski NH Chairman and President of Cranmore Mountain Resort. " Jessyca's experience in and outside of the ski industry in partnership marketing made her the lead candidate for this important position. I know our membership and the industry at large will benefit from her leadership and passion for skiing and snowboarding."


"I am honored to be chosen to lead Ski NH, and I'm very excited to be working with all of Ski NH's members as well as all of its partners," said Keeler. "Skiing and winter tourism are such important economic drivers for the State of New Hampshire. I'm looking forward to building on the great programs that Ski NH has created for both its members and the skiers who enjoy the amazing trails and terrain that our ski areas have to offer."


Keeler, a St. Lawrence University graduate, started her career in ski area marketing at Whiteface Mountain in 1995, and after the first season there cut her teeth in partnership marketing for the Olympic Regional Development Authority in Lake Placid, NY. She went on to work for American Skiing Company for nine years, during which time she became Director of Partnership Marketing, working with the company's six New England and three western ski resorts, along with a wide range of major corporate partners. Keeler owned Align Partnerships, a marketing consulting firm that specialized in partnership and event marketing, and counted as her clients a variety of local and regional tourism-based clients. She and her family are dedicated skiers and riders, and even boast a "backyard park" in the winter on their property that includes glade skiing and terrain park elements like box rails and jumps.  Jessyca will officially assume the position of Executive Director on Monday, May 12.


Ski NH is the statewide association representing 33 alpine and cross country resorts and more than 200 lodging and guest service properties in New Hampshire. For more information on ski areas, lodging packages, and updated winter events at Ski NH resorts, call Ski NH at (800) 88-SKI-NH (800-887-5464) or visit the Ski NH website at www.SkiNH.com. For statewide media relations assistance, visit the New Hampshire Division of Travel and Tourism's media room or contact Mr. Tai Freligh at 603-271-2343, option #2.

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