Ski Expo Veterans Brauer, Mayer Receive Annual BEWI Award
Betsy Brauer, an Appleton, Wisc. businesswoman and Gary Mayer, a ski resort entrepreneur in Killington, Vt. received the 27th annual BEWI Award for “their many contributions to the success of BEWI-produced Boston Ski & Snowboard Expo."
The award was presented by BEWI’s Bernie Weichsel to his colleagues at a luncheon attended by some 150 ski industry representatives at Boston’s Seaport Hotel as the 2012 version of the Expo was getting underway.
Brauer has guided exhibitor registration and guest services for the Expo for 30 years. Her ski industry involvement goes back to the early 1970s when she worked for Harry Leonard, the original producer of the nation’s ski shows. She became an editorial assistant and ad sales representative for Skiing Magazine and worked in ad sales for Ski
Racing magazine in Vermont.
Brauer also worked for Reid Expositions and the Seaport World Trade Center in Boston. She is presently in independent sales for Strategies Ltd., a promotional sales company in Appleton.
Mayer has been the Expo’s floor manager since 1983. He took a year off after graduating from college in 1981 to become a ski bum and never left Killington. He has owned Killington Taxi since 1987 and Baja Burrito at Killington since 2008, both seasonal businesses. He has worked in construction and as a bartender and presently guides hiking tours in the area during summers.
Previous award winners have included Olympic medalists Billy Kidd, Penny Pitou, Stein Eriksen, clothing manufacturer Klaus Obermeyer, Cranmore’s Herbert Schneider, and ski show fashion star Barbara Alley, among others.
BEWI Productions produces expos in Denver, Minneapolis, and Boston. The current Boston show is expected to draw some 50,000 snowsports enthusiasts.
Photo: Betsy Brauer, Gary Mayer (Kathe Dillman photo)