SIA Study

The 2012-13 ski season didn’t really start to roar until after the Christmas holidays, so the lack of early season snow seemed to affect all snowsports except freeskiing and telemarketing says a new study.


A just released report from SnowSports Industries America (SIA) tracked participation from 42,356 surveys of American households on their sports and leisure activities. SIA works with the Physical Activities Council on producing the report.


The report shows that overall snow sports participation was down 3 percent this past season to 19.3 million participants across all disciplines. Alpine skiing took a precipitous 19 percent drop in participation, yet still led all other disciplines with 8.2 million. Snowboarding followed with 7.4 million; freeskiing, 5.4 million; snowshoeing, 4 million; cross country skiing 3.3 million; and telemark, 2.8 million.


There were several unique facts uncovered in the new survey: 62 percent of participants were male, 38 percent female; alpine and snowboarding participants made up 49 percent of all participants; 54 percent make earn than $75,000 per year; telemarkers and snowboarders participated the most; and snowboarding is the most popular snow sport with women.


Other stats of interest: 39 percent of snowboarders are under age 24; 74 percent of participants are homeowners, and the majority of skiers and snowboarders live in the Pacific Region.


Chart: SnowSports Industries America (SIA)