Peak Resorts Focuses On Marketing, Technology In Northeast; Promotes Two
Peak Resorts, headquartered in Missouri announced two promotions in the Northeast region. Greg Fisher, General Manager of Mad River Mountain in Zanesfield, Ohio will become Northeast Director of Marketing, while Mike Chase,Director of Marketing Technology, at Mount Snow Resort in Vermont will become Director of Marketing Technology in the region.
Fisher will direct marketing and events for Mount Snow, Attitash, Wildcat and Crotched, N.H. and Jack Frost and Big Boulder, Pa.
Chase will work with the same resorts as Fisher with an emphasis on technology platforms that will support marketing efforts and advancement.
Jesse Boyd, Peak Resorts VP of Operations, said "after significant investment in operations at our resorts, it is time for Peak Resorts to focus the same intensity towards marketing and technology."
Each ski area will continue to have their individual marketing and information technology departments and protecting the individual brands will be paramount. Oversight, coordination and direction from Fisher and Chase, will provide each resort with more expertise and the benefits from efficiencies, best practices and shared ideas, Boyd said.
Peak Resorts currently operates 13 ski resorts primarily located in the Northeast and Midwest, 12 of which are company owned.
Photos: Right -- Greg Fisher; Left -- Mike Chase