Northstar Names Glenn Cademartori Marketing Director
Northstar California Resort announced the appointment of Glenn Cademartori as marketing director. Cademartori will oversee all aspects of marketing for Northstar – including strategic planning and resort branding, development and management of e-commerce, advertising, events marketing, strategic partnerships, and act as a key liaison between Northstar and its community stakeholders.
“Glenn is a fantastic addition to the Northstar team,” said Beth Howard, Northstar vice president and general manager. “Combined with his passion for skiing and the outdoors, his expertise and background for strategic planning within domestic and international markets is of great benefit for both Northstar and the Lake Tahoe region. We’re thrilled to welcome him.”
Most recently, Cademartori was regional vice president of corporate marketing for Caesars Entertainment Corporation where he oversaw strategic planning, advertising, promotions, special events, customer loyalty marketing and entertainment for six Caesars® properties in the western United States.
He has an extensive background in the domestic and international gaming industry, serving past positions as senior vice president of marketing at Armstrong Partnership, a $200 million multi-national marketing agency.
He received his undergraduate degree from the University of Vermont, and his MBA from the Stillman School of Business at Seton Hall University. He is a lifelong skier and has recently introduced his young children to snow sports. He and his wife, Kirsten, reside with their children in Reno, Nev.