In what has become a happily familiar refrain, aggregated lodging occupancy and revenue figures for the 2014-15 ski and snowboard season continue their upward trajectory at 19 mountain resorts in six western states.
“On-the-books” occupancy as of Nov. 30 is up a sharp 9.7 percent for the six months from Nov. through April compared to the same time last year according to the monthly Market Briefing released by DestiMetrics. Revenue for the same period is up an aggregated 16 percent for the season with gains in all six months.
“Good early season snow in most regions combined with positive “snow equity” lingering from last year, is helping to drive year-over-year occupancy and revenues up appreciably for the current season,” explained Ralf Garrison, DestiMetrics director. “When you see a nearly 10 percent increase in occupancy along with revenue gains, that is a very encouraging sign for resorts—especially when the economic news continues to be mostly positive. This sets the stage for both a happy holiday and a great New Year from a business economics standpoint.”
Some regional variations were also reported. In the Far West resorts that include California, Nevada and Oregon, early snow has led to increases in bookings with a 2.1 percent increase in occupancy for the winter season compared to the same time last year. The bump in bookings marks a sharp improvement for the region which was down 4.1 percent just last month.
However, revenues are still down for that region, though also markedly improved, over the past 30 days.
For the Rockies region represented by resorts in Colorado, Utah and Wyoming, aggregated occupancy is up 10.5 percent compared to the same time last year with a 17.7 percent gain in revenues for the season.
Photo: Vintage On The Strand, Park City, Utah (Utopian LVH)