Mountain Lodging Revenue Tops Last Year’s Mark
Lodges throughout the country have posted a 10.4 percent increase in revenue this winter, according to the just released monthly data report released by DestiMetrics. Western resorts have already eclipsed last year’s total overall revenues.“While the ski season is far from over, most of the destination business is already completed or booked and our outlook remains on track for a good season approaching double digit increases in revenue for many of our destinations and record performances by some who are best positioned,” said Ralf Garrison, DestiMetrics director.
Advance reservation activity at mountain resorts both in the Rockies and the Northeast showed continued strength in February, bolstered by an ideal combination of good economic news and plentiful snowfall. Both regions show an 4.6 percent increase in overall occupancy this season (November through April).
The report offered the first look ahead to summer bookings showing western resort bookings up 11.1 percent compared to February 2013, and revenues up a strong 17.9 percent.
Photo: The Lodge at Mountain Village, Park City, Utah