Market Briefing Says West Resorts Got January Lodging Boost
Overall business at mountain destinations in the Rocky Mountain and Far West regions received a boost for winter bookings during January lifted by local and regional visitors according to the most recent Mountain Market Briefing by Denver-based DestiMetrics.
As of Jan. 31, actual aggregated occupancy from November through April is up 3.4 percent and revenues are up 4.7 percent compared to the same time last last winter.
“Although the uptick in business marks a turnaround for many of the destination ski resorts, economic volatility and weather shifts still have the potential to influence the remainder of the season,” explains DestiMetrics Director Ralf Garrison.
“The booking pace during the month of January for arrivals in January through the end of April was up 9.9 percent compared to last year and that big jump was likely driven primarily by local and regional visitors who tend to have shorter booking times than international and long-distance domestic visitors who seem to be experiencing some hesitancy based on global markets, currency exchange rates, and some dramatic weather across the U.S,” Garrison said.
January led the turnaround and finished with a 2.9 percent increase in occupancy for the month and a modest 1.8 percent increase in revenue compared to last year.
The Briefing also revealed that as of Jan. 31, 88.5 percent of the total nights booked for the 2014-15 winter season have already either been used or are “on-the-books” for the 2015-16 winter season. This is slightly ahead of the same time last year with seasonal revenue performing even better as 92.9 percent of the total revenue for the 2014-15 season is now booked.
Photo: Lodging ticks up for western resorts. Shown is Big Foot Lodge at Mt. Hood Meadows, Ore. (Mt. Hood Meadows)