Karen Lorentz Named Winner Of SIA Article Contest
Vermont author and journalist Karen Lorentz was the winner of the SnowSports Industries Award, now in its second year. The contest was highlighted at a series of media-specific events held around the country in conjunction with regional consumer ski and snowboard expos.
Lorentz won for her article “In snow wear and gear choices, high tech abounds", published in The Mountain Times, Killington, Vt., April 4, 2013.
“Karen really did an amazing job with her in-depth look at the technologies and designs that power a wide range of snow sports equipment,” said SIA President David Ingemie.
Articles were judged on their creativity, best easily understood explanation of new technology to consumers, and overall persuasiveness.
Lorentz gets to choose a new snowboard or pair of skis from a snow sports retailer in her region as her prize.
Photo: Karen Lorentz (Photo Barbara Frey)