Holiday Lodging Up; Bookings Look Strong Through Season
The upward trend of in occupancy and revenue experienced so far this season by western lodges looks to be carrying into the rest of the season, according to the monthly Mountain Market Briefing from DestiMetrics.
The report, pulled from 27,500 rooms at 19 western mountain destinations and 4,500 rooms in 10 eastern destinations, credits favorable December snowfall in most mountain regions.
Mountain resorts across the country saw an aggregated 6.2 percent in actual occupancy and a 12.3 increase in revenues for December. Western resorts posted a 6.5 percent increase in actual occupancy year over year with revenues up 13.3 percent. Eastern properties experienced a 2.1 increase in occupancy and a 3.6 percent increase in revenues.
“With a good early start and strong holiday season behind us, we can confirm that our earlier expectations have been met,” said DestiMetrics Director Ralf Garrison. ‘Now the post holiday booking pace has picked up and with it, prospects for a strong season of destination travel are continuing to look positive in most regions.”
Garrison said it was possible that the remaining 50 percent of the season could result in one of “the industry’s best years if both the weather and economy continue to cooperate.”