Halley O’Brien joins SnoCountry Ski Areas Association as the new host of SnoCountry’s television program slated to broadcast in more than 30 key winter destination markets for the 2012-13 ski and snowboard season.
The new program will be titled the “SnoCountry Snapshot,” and will focus on the weekend’s weather and snow conditions, while highlighting events, activities and showcasing the mountain lifestyle for those planning their next winter adventure.
“We are very excited to work with Halley on this new program,” said Tom Cottrill, president of SnoCountry Ski Areas Association – a non-profit association that promotes the ski and snowboard industry through radio, television, online and snow report data distribution to more than 3,200 media affiliates. “Her passion for snowsports and the mountain lifestyle, combined with her knack for storytelling made her an easy choice for hosting this original new program and showcasing all that our resort partners have to offer.”
The “SnoCountry Snapshot,” replaces “The Skiing Weatherman,” which was hosted by Herb Stevens for the past 24 years. Xcetera Productions, which produced The Skiing Weatherman, will continue to produce and distribute the new SnoCountry Snapshot.
“This new program format will expand on the resort vibe and what’s happening at the mountain through Halley, and enhance the format in which we present snow conditions, weather, events and activities to television viewers,” said executive producer David Huot.
O’Brien began her career in the ski and snowboard industry at Vermont’s Mount Snow Resort as a Snow Reporter. She also worked for Mountain Creek in New Jersey and was honored by Ski Area Management (SAM) Magazine as one of the “Top 10 Under 30” in the industry in 2011. Last season, she was producer and host of Vail Resorts’ Snow Squad and made her national television breakthrough on The Weather Channel with “No Boundaries,” airing Saturday mornings on the Weekend View.
“I’m very happy to have the opportunity to showcase resorts across the country while bantering with likeminded skiers and snowboarders,” O’Brien said. “There are so many great stories to tell and I can’t wait to work with the SnoCountry team to get creative with it. It's going to be a fun winter."
Ski Resorts may participate with the SnoCountry Snapshot through snow conditions information included in all episodes throughout the 2012-13 season, or for greater exposure through exclusive episode purchases shot on-site to highlight on and off-snow amenities, events and lifestyle activities. The SnoCountry Snapshot will broadcast multiple times all winter on Thursdays through Saturdays. The 90-second segment airs throughout New England on NESN; New York City on News12, and numerous stations from the Rocky Mountain Region to Philadelphia; Washington, D.C., North Carolina; Montreal, Quebec; and Boston.
About SnoCountry Ski Areas Association: SnoCountry is a not-for-profit member-based trade organization formed in 1968 with a mission to inform, educate, and motivate consumers to enjoy mountain sports often by providing current snow conditions, weather, news articles and feature blogs, photos, videos, event listings, and more. SnoCountry broadcasts more than 95,000 snow reports 500+ radio stations across the country and the SnoCountry Snapshot appears on more than 35 television stations. SnoCountry’s radio, television and digital networks reach millions of listeners and viewers to inform hard-core participants, motivate casual visitors and activate first-time skiers and riders to get them on snow.