Cara Whitely, SV/AM

Cara Whitley has been appointed chief marketing officer for Squaw Valley Ski Holdings, LLC, parent company of Squaw Valley and Alpine Meadows resorts in California.


Whitley, who will assume responsibility for all of the company’s marketing, public relations, brand marketing, loyalty programs, and strategic alliance functions, is a 15-year veteran in the field.


She most recently served as vice president, strategy and business development for the American Express loyalty group, overseeing strategic initiatives and partnership development in the U.S.


Her background also includes leadership positions with Hilton Hotels Corp., and Grey Advertising.


“It’s an exciting time to be working with these legendary resorts and to be joining such a talented management team,” Whitley said. She will report to CEO Andy Wirth.


Photo: Cara Whitley