Fischer Sports U.S.A has named Steve Reeder National Sales Manager for Nordic Skiing. Reeder, a long time New England sales representative with Fischer will assume the responsibilities in his new position beginning April 1.
“We could not be more excited to have Steve Reeder moving into this role,” said Fischer USA President and CEO, Willy Booker. “Through many dedicated years of representation of the Fischer brand, Steve has proven that he has a deep knowledge of the company and the products, as well as a very strong appreciation for the specialty retail community. We’re thrilled to have such an experienced and respected team member heading up Nordic sales.”
Reeder, a 24-year veteran representative in the New England territory brings a wealth of sales experience, as well as time working closely with Fischer Austria in product planning and sales planning meetings. “The experience Steve brings is significant, in part, because he’s dealt with sales across every category of the Fischer nordic brand and he understands the unique sale of all nordic products,” Booker said.
Reeder will replace retiring Fischer Nordic Vice President, Peter Ashley.
Photo: Fischer named sales manager for Nordic skis (Fischer Sports)