Early Snows In West Fuel Optimism For Season; Bookings Up 9.7 Percent
Maybe it’s those photos of early snowstorms across the West, but whatever the reason, the most recent data from DestiMetrics shows an increase of 9.7 percent in bookings for arrivals from September through February compared to last year at the same time.
The data is aggregated from mountain lodging properties in five western states. The strong numbers are a continuation of strong summer results with actual occupancy in September finishing up 3.4 percent over the previous year.
“All of the reservation metrics are continuing in a positive direction as we go into the prime winter booking season,” says DestiMetrics Director Ralf Garrison. “We’ve seen consistent increases in both occupancy and revenue 11 of the past 12 months and we haven’t seen this kind of sustained strength in the mountain lodging industry since pre-2008.”
Garrison said that, although it is still early in the booking season, 28 percent of winter bookings have already been made.
Photo: Canyon Creek at Steamboat, Colo.