More than 6.4 million skiers and snowboarders flocked to the slopes of Colorado Ski Country USA (CSCUSA) member resorts for the 2012-13 season.
Colorado Ski Country’s 21 member resorts hosted an estimated 6.4 million skier visits during the 2012-13 ski season. This represents an increase of 3.8 percent, or approximately 235,000 skier visits, over the previous season. Colorado resorts bested the estimated 1.9 percent uptick in visits in the Rocky Mountain region of the U.S., while falling short of the national overall increase of 11 percent.
After opening on October 17, 2012, Colorado’s 2012/13 ski season was slow to get off the ground due to several factors, most notably, variable snow conditions and a few resorts that were late to open.
“In-state visitors tend to lead the charge in the beginning of the season, but an unusually warm fall kept local skiers and riders from logging in those early ski days,” said Melanie Mills, president and CEO of CSCUSA.
Towards the end of the year, ski areas saw a strong holiday period with snow conditions more in line with an average year. December snow storms fueled robust holiday visitation and set up resorts for a positive winter.
“It wasn’t until mid-December that the snow really started to show up, but it showed up big time and made for a quintessential Colorado winter ski holiday at resorts,” Mills continued.
Once resorts recovered from an early season snow deficit, conditions greatly improved in January and February and carried the momentum of a rebound season. The major ski weekends, especially Martin Luther King and President’s Day, were all met with bumps in snow totals, which helped drive skier visits and an uptick in revenue.
“January and February brought closer to average snowfall throughout the state and resorts saw skiers turning out in greater numbers,” said Mills.
The season finished with a very strong spring as guests who visited resorts were greeted with what Colorado is known for; snow that wouldn’t quit, a superior product and top-quality service. Resorts all closed with abundant snowfall on their slopes and some were able to extend their seasons beyond planned closing dates.