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Briefing Shows Strong Finish To Western Lodging; Summer Advance Solid

Marriott Mountain Valleyt Lodge BreckA strong finish for the 2015-16 is virtually assured for western mountain lodging properties in both the Far West and Rocky Mountain regions as March’s strong snowfall in most areas and improved economic indicators increased bookings.

The DestiMetrics Monthly Market Briefing also released the first intriguing view of the upcoming summer months from May through October with advance reservations already pointing to a fourth consecutive strong season.

But, first back to winter: As of March 31, actual figures combined with on-the-books western reservations for April are nudging the 2015-16 season closer to a possible record with winter occupancy up 4.3 percent and revenues up 5.2 percent over last year at the same time. Aggregated results for the month of March revealed that actual occupancy was up 5.2 percent and revenues were up 7.9 percent compared to March 2015.

“Late snowfall, positive economic indicators, and an early Easter holiday combined to bring more overnight visitors to the mountains this March with the trend expected to continue into April as some destinations are doubling-down on post-Easter business development,” explained Ralf Garrison, DestiMetrics director. 

As of March 31, overall occupancy for the six-month period is up 12.7 percent and revenues are up a dramatic 20.1 percent compared to the same time last year. Increases are being seen in five of the six months with particular strength showing up in the “shoulder season” months of May and September with gains for those months up more than 30 percent over the summer of 2015.

The Briefing also pointed out that while both the Rocky Mountain and Far West regions enjoyed aggregated growth during the 2015-16 winter season, the Far West posted significant gains in every month of the season with occupancy up 25.6 and revenues up 32.9 percent.

Late season snow and extended seasons at some resorts could continue to boost the final tally for the 2015-16 season.

Photo: Marriott's Mountain Valley Lodge, Breckenridge

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