Bertie Holland, Snowsports School director at New Hampshire’s Pats Peak has been named the 2012 recipient of the Einar Aas Award for Excellence in Snowsports School Management given by the Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) Eastern Division.
The Award is presented to a “Snowsports School Director in the Eastern Division as a tribute to Einar Aas and to honor his memory. “Einar was an outstanding Snowsports School Director; his dedication to his students, his school, the PSIA organization (both divisionally and nationally) and the snowsports industry is legendary. This award recognizes a Snowsports School Director for achieving and maintaining the highest standards in snowsports school management as nominated and selected by his/her peers.” Aas is bet remembered for his many years running the Ski Butternut ski school in Mass. from 1964-2008.
Holland received the award at the 2012 Snowsports School Management Seminar Banquet held on Dec. 4, 2012 at Mount Snow, Vt. She has been a member of the Pats Peak Snowsports School for 32 years.
Holland became a part-time ski instructor In 1981; she became a member of PSIA in 1983; she started teaching full-time and supervising in 1986; and became the Snowsports School Director in 1989.
The ski area’s “After School Learn to Ski and Ride Program” has grown from 2,000 to more than 8,000 students under her direction. It is estimated that over 5,000 people have worked for her over her time at Pats Peak. She has been a mentor for many.
Holland has been a strong promoter of education and certification of PSIA/AASI for her staff. Her staff includes more than a dozen Level III, several dozen Level II and a large amount of Level I PSIA/AASI certifications.
Photo: Bertie Holland (Pats Peak)