Ski show entrepreneur Bernie Weichsel has been named the 2012 recipient of the New England Ski Museum’s seventh Spirit of Skiing Award for his influence in popularizing the sport.
The award will be presented Nov. 17, 2012 at the museum’s 35th Annual Meeting and Dinner at Wachusett Mountain Resort in Princeton, Mass. Tickets are $75. A limited number of rooms are available at the Wachusett Village Inn. Call 978-874-2000.
Weichsel, who serves as Chairman of the Board of the U.S. National Ski and Snowboard Hall of Fame and Museum, located in Ishpeming, Mich., is no stranger to awards. He is the founder of BEWI Productions and, as such, has presented the BEWI Award to honor pioneers in the industry at an annual luncheon during his Ski & Snowboard Expo in Boston. Now, it’s his turn to receive a major award.
The Spirit of Skiing Award is given annually to a person “who embodies the adage put forth by ski pioneer Otto Schneibs that ‘skiing is not just a sport, it is a way of life,” according museum officials. Previous Spirit honorees include Tom Corcoran, Stein Eriksen, Herbert Schneider, SE Group, Penny Pitou, and Georg Capaul.
BEWI Productions was formed in 1979 to produce events modeled on the ski shows of the time run by Harry Leonard and Jerry Simon. He had worked at the Leonard-Simon shows while attending the Colorado School of Mines. BEWI currently produces fall consumer ski expos in Denver, Minneapolis, and Boston.
Weichsel is currently working on an initiative that will combine the Beekley Collection of Skiing Art and Literature with snowsports exhibits from several museums into a visitor attraction in Downtown Denver, Colo.