Avis Budget Group rental cars and Intrawest’s resorts and other properties have joined forces in a multi-year partnership for co-marketing each other’s brands.
The partnership will provide Intrawest’s guests with discounts on Avis and Budget rentals around the world. The brands will be featured on signage at each of Intrawest’s properties throughout North America, logo placement on its websites. Avis Budget Group will include Intrawest in its call transfer program, offering customers the opportunity to make a lodging reservation.
“We are proud to partner with Avis Budget Group to provide our guests with exceptional service and a convenient way to escape to some of the best resorts in the world,” says Intrawest Chief Marketing Officer Ian Arthur. “This partnership leverages our common goals and values, opening up a multitude of opportunities for both companies.”
Intrawest resorts include Mont Tremblant, Steamboat, Winter Park, Snowshoe, and Stratton Mountains. Intrawest, headquartered in Denver, Colo. also markets and sells real estate and operates Club Intrawest, a private resort club.
Avis Budget Group operates 10,000 rental locations in 175 countries, employees 29,000 people and has its headquarters in Parsippany, N.J.