Ski Area Marketers Tread Lightly Matching 'Right Message' While Helping Super Storm Victims

Ortley Beach, NJ Super Story Damage

The immediate need for New York, Long Island, New Jersey, Connecticut and Pennsylvania in the aftermath of Super Storm Sandy is to return to normalcy. The process figures to be protracted. But, what are the implications for mountain travel?

 

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Sierra-at-Tahoe Added To Tahoe Super Pass With Squaw, Alpine

Sierra-at-Tahoe

A partnership with Sierra-at-Tahoe on the south shore means the Tahoe Super Pass offered by Squaw Valley and Alpine Meadows on the north shore has taken on added value. 

 

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PCSkiGal: Ski Helmets and Kids. Just Say Yes

Kids and helmets

I didn’t start wearing a ski helmet until the 90s. By then I had spent more than 20 years lid-free. I wore a bike helmet, but my parents wore cute ski hats and so did we on the hill. 

 

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Give Thanks For Holiday Meals, Fun Family Events And Snow

Red River, N.M.

Get ready to celebrate the beginning of the 2012 holiday season at many of your favorite ski resorts and towns. Thanksgiving day, Nov. 22, starts it all.  

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Brutus Delivers Solid Base To Western Resorts

Alta
Last season’s sparse snow year is all but a distant memory after Brutus rampaged through the Sierra, Wasatch and Central Rocky Mountain Regions over the weekend.

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U.S. Racer Michaela Shifrin On Podium In Arctic Circle World Cup

Michaela Shifrin

She doesn’t yet have a driver’s license or her high school diploma from Vermont's Burke Academy, but top American prospect Michaela Shiftrin finished the slalom third in the second Audi FIS Alpine World Cup in Levi, Finland Saturday. 

 

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Maryland’s Wisp Finds A Buyer; Asks Bankruptcy Judge To Approve

Wisp

Saying an offer of $20.5 million by Entertainment Properties Trust, a Kansas City-based real estate investment firm, “will bring the highest and best return to creditors and parties in interest,” DC Development LLC, Wisp Resort  owners, asked a bankruptcy judge for approval.

 

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Ski Expo Veterans Brauer, Mayer Receive Annual BEWI Award

Betsy Brauer, Gary Mayer

Betsy Brauer, an Appleton, Wisc. businesswoman and Gary Mayer, a ski resort entrepreneur in Killington, Vt. received the 27th annual BEWI Award for “their many contributions to the success of BEWI-produced Boston Ski & Snowboard Expo."

 

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Priceline Acquires Kayak – ‘No Discernable Consequence’ To Ski Travel?

Priceline Shatner

Here’s the question: Will Priceline’s acquisition of Kayak this week affect the travel side of the snowsports industry?

 

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Killington Co-Founder Joe Sargent Dies At 83

Joe Sargent Killington Co-Founder

Joe Sargent, a co-founder of Killington in Vermont has died some 56 years after he jump-started the process that led to the opening of the famed “Beast of the East.” He died Nov. 9 in West Hartford, Ct. at age 83. Cause of death has not been released.

 

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LA’s Ski Dazzle Nov. 15-18 Is ‘Think Snow Party’ Of Planning, Shopping, Fun

Ski Dazzle, Los Angeles, CA

Ski Dazzle 2012 is about to kick off the nation’s largest consumer ski and snowboard show and sale, featuring over 325 exhibitor and sponsor booths. 

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Avis Budget Group Teams With Intrawest Resorts

Avis logo

Avis Budget Group rental cars and Intrawest’s resorts and other properties have joined forces in a multi-year partnership for co-marketing each other’s brands.

 

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Kick off Your Ski Season and Go With a Pro

PSIA AASI Nordic Team
“How’s your morning going?” I asked the man next to me. We were waiting to board the   Xcelerator high speed quad at Copper Mountain.  With a wicked grin, he laughed, replying, “Better than the alternative.” I had to agree.
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Ski Whisperer: In Search Of The 'Perfect Ski'

Ski Whisperer

Alas, there is no "perfect" ski, although skis in general are vastly superior to those available only a few years ago. Nevertheless, each year we publish a list of skis we consider to be the best available, a list we call Realskiers' Skis of the Year.

 

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National Ski Hall Of Fame Will Induct Six Into 2012 Class

Wayne Wong (Nashoba Valley photo)

Freestyle legend Wayne Wong; moguls champ Jeremy Bloom, World Champion Kirsten Clark; snowboarding pioneer Craig Kelly, ski instructor Horst Abraham; and resort developer Hans Geier make up the U.S. Ski and Snowboard Hall of Fame Class of 2012.

 

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Book Winter Vacation Deals Now; Enjoy The Savings

Lutsen Lodging

Get an early taste of skiing or snowboarding for the 2012/13 season by checking out the following deals. Then, just enjoy. 

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Summer’s Work Turns To Winter’s Fun At SoCal Resorts

Mountain High

With the early snowfall in the California mountains, SoCal shredders and plankers alike are itching to head to the hills for those precious first turns.

 

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Two Instructors Named Ambassadors For Learn To Ski, Snowboard Initiative

Heidi Ettlinger

Two professional instructors from the Lake Tahoe, Calif. region have been named ambassadors for the Learn to Ski and Snowboard/Bring A Friend snow sports initiative.

 

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Northern California Ski & Board Fests November 10-11; 17-18

Ski and Board Fest
You have two more chances to grab deals on equipment, lift tickets and more at the Ski & Board Festivals in Sacramento and Silcon Valley, Calif.

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New ‘Ski Pass Included’ Debuts At 100 St. Moritz Hotels: $27 Per Day

Engadin St. Moritz

A special offer from some 100 hotel properties in Engadin St. Moritz, Switzerland means you can ski or ride on 350 kilometers of pistes for just $27 (CHF 25) per person per day. 

 

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