In the shadow of battling behemoths, smaller, independent ski areas are thriving. Arapahoe Basin, Echo Mountain, Loveland, Monarch, Powderhorn, Ski Granby, Silverton Mountain and Wolf Creek all report record visits, and revenues in the last two seasons.
Cut into the powder at Sunlight with discounts from Gems Card (Sunlight/Facebook)
For many years, a regular in the wallet of Colorado skiers and snowboarders has been the Colorado Gems Card – providing discount lift tickets at the state’s less glamorous mountains.
Before Epic, before Mountain Collective, before the M.A.X. Pass, there was the $25 Gems Card that gave skiers and riders deals on day tickets at eight off-the-beaten-track resorts – what some may call “smaller” areas but many see as more nostalgic and authentic. Among Gems resorts, only Loveland Ski Area sits on busy I-70, and it’s always been known as a locals’ mountain.
In hopes of attracting more folks to these hidden “gems” this season, Colorado Ski Country USA has increased the discounts on the card.
To wit: Previously, the Gems Card got its holder two-for-one tickets at Arapahoe Basin, Ski Cooper, Eldora Mountain Resort, Loveland Ski Area, Monarch Mountain, Powderhorn Resort, Ski Granby Ranch and Sunlight Mountain Resort. In 2016-2017, the card holder can get the same deal twice at these resorts, plus 30 percent off day ticket twice during the season. Or, the holder can get one of each deal at all resorts.
The card costs $25 and can only be purchased online. There is a limit to the number sold, and photo ID is required when presented at a ticket window. Blackout dates are Dec. 18 to Jan. 3.
“The Gems card has been instrumental for savvy skiers looking for the best value, increased flexibility and access to more of our resorts all over Colorado,” said Colorado Ski Country USA President and CEO Melanie Mills.
The Christmas-New Years season at Colorado ski and snowboard resorts definitively says that winter is here for good, punctuated by traditional torchlight runs down the slopes, fireworks, Santa appearances and much more.
Whether getting your legs after a long airplane flight, keeping the daytime mojo going or hitting the park with your buddies, five Colorado resorts are firing up the lights this season for after-hours skiing and riding.
The Colorado ski and ride season lasts well into spring with ample events and activities. This spring is no exception as resorts are offering a jam-packed lineup of celebrations, concerts, and contests with various types of on-snow and slope-side activities.
Following a slow, dry start to the season, the Pacific moisture express has arrived in Colorado, dropping fresh inches of fluffy powder at locations across the state.