A monthly report issued by the Mountain Travel Research Program (MTRiP) says the western mountain lodging industry saw an increase of 14.2 percent compared to last February. The average daily rate was up 2.6 percent. The booking pace is up a dramatic 20.4 percent for the February-July period.
“The destination winter season is pretty much ‘in the bag’ and, for the first time in several years, both the broader markets and the winter weather patterns are showing sustained momentum that have boosted the season lodging totals,” says MTRiP Director Ralf Garrison.
Was it the snow? An improving economy? Mountain Travel Research Program (MTRiP) reports noteworthy increases and occupancy and reservations among Western U.S. resorts in January to the tune of nine percent year-over-year.
Occupancy this summer at 16 western destination resorts moved ahead of the previous two summers with increases in both occupancy and nightly revenue. That’s the verdict from the Mountain Travel Research Program (MTRiP) monthy report.