The Michigan Snowsports Industries Association (MSIA) and Minnesota Ski Areas Association (MNSAA) offer passport programs allowing elementary age kids the chance to try skiing and snowboarding for free. In Michigan it covers both fourth and fifth graders, and Minnesota’s program covers fourth graders.
Michigan’s Cold is Cool Ski & Ride Passport program offers students’ three free lift tickets at 29 participating ski areas scattered throughout the state and additional discounts on the slopes and at participating ski shops. Families obtain a Passport App for their students that gives them up to three free lift tickets or trail passes at participating ski areas. MSIA charges $30 for the passport; $25 covers operating expenses and $5 goes to a new charitable organization Misnow that helps get underprivileged kids out on our slopes & trails in the winter.
The Passport is an app to download on your phone, making it contactless at the lift ticket window. Once the application is complete, you will receive an email with instructions on how to download the app. You can also show proof of grade at a participating ski shop and gain instant access to the Cold is Cool App. The Passport also includes a coupon for 20% off a helmet purchase and $20 off the purchase of $100 at participating ski shops across the state. Some ski areas have also included coupons for equipment rental and free or discounted lessons.
All Minnesota ski areas are participating this season. The cost of the MNSAA Passport is $34.95, which includes tax, payment processing fee and administrative costs of program. Your fourth grader receives an e-pass which includes a minimum of two free lift tickets for the passport holder at each Minnesota ski area. Some offer more than the minimum of two passes. Additional information on program offerings by area and a link to more details at each member area is provided on the website.
Kudos to the associations. It bodes well for the future of Heartland snowsports programs.
It's good to see ski associations in the Great Lakes states help encourage participation in the sport among grade school children.
Downhill skiing is a lifelong sport, and a couple of Midwest ski associations understand the importance of getting kids on skis at an early age. It's good for the kids and helps increase family time during the winter when they can ski together, enjoy the season, and stay healthy outside together.