A powder day in Michigan. (Michigan Snowspnorts Industries Association)
The Michigan Snowsports Industries Association(MSIA) is offering a White Gold Card that allows you to ski or snowboard a full day at 35 Michigan ski areas, and Skiing Wisconsin is offering a coupon book allowing you a day at 16 participating Badger State ski areas. It keeps your lift ticket cost for the day to around $8.
The MSIA White Gold Card is $269, and divided by the 35 participating Wolverine State ski areas the daily cost is less than $8 for a day of snowsports. The Wisconsin coupon book is $130 and divided by 16 areas the lift ticket cost for the day is slightly more than $8. You are allowed to visit each of the participating areas once during the 2016/17 season. You get a lift ticket when you present the card or coupon book at the lift ticket window.
With the White Gold Card also includes a free equipment tune-up, three hot waxing sessions, and a coupon for $20 off a purchase of $100 or more at participating retailers. The retail value is over $1,500, according to Mickie McWilliams, MSIA executive director. Only 400 are available each season.
The purchaser takes the card to the ski area lift ticket window where a corresponding square on the card is punched and you get a ticket. The only blackout time is through the Christmas/New Year Holiday period.
The Skiing Wisconsin coupon book is also printed in limited quantity. Keep your coupon book intact and present the entire book at each participating ski hill. They will take the coupon out.
A complete list of participating ski areas in each stare is available at both websites, and many of the top Midwest ski resorts are included. It’s a good deal for those that like to visit numerous ski areas throughout the winter. Both the card and coupon book normally sell out.
“We’ve found from past years sales of the White Gold Card that they go quickly. Skiers and riders are anxious to get the season started,” added McWilliams.