Indications around Midwest ski areas are that it's going to be a busy winter on the slopes. Both the Michigan Snowsports Industries Association (MSIA) White Gold Card and the Skiing Wisconsin coupon book that provided a discount coupon for lift tickets to the majority of the ski areas within the states have already sold out in record time. As previously reported lift ticket reservations are already filling up for holiday weekends.
Downhill skiing is a lifelong sport, and a couple of Midwest ski associations understand the importance of getting kids on skis at an early age. It's good for the kids and helps increase family time during the winter when they can ski together, enjoy the season, and stay healthy outside together.
The derelict Sugar Loaf Resort near Traverse City, MI, once one of the top ski resorts in the Wolverine State, was sold in 2017 to Jeff Katofsky, President of J. D. Market Acquisitions. The once-popular resort was shuttered in 2000 after the ski season and has fallen into disarray.
Apply to become the official learn to ski family at Pine Knob. (Pine Knob)
January is Learn to Ski and Snowboard month all across the nation. Throughout the Midwest many ski areas are offering discounted lesson programs, but Michigan, in my opinion, offers the best programs for the cost and simplicity.
Devil's Head slopes overlook Wisconsin River valley. (Devil's Head)
The Michigan Snowsports Industries Association (MSIA) is offering a White Gold Card that allows you to ski or snowboard a full day at 34 Michigan ski areas, and Skiing Wisconsin is offering a coupon book allowing you a day at 16 participating Badger State ski areas. It keeps your lift ticket cost for the day to around $8.
Sugar Loaf overlooks Leelanau County. (Facebook)
Michigan’s Sugar Loaf Resort has once again generated a new potential buyer. Jeff Katofsky, a California attorney and real estate developer, is reportedly buying the long shuttered resort and hopes to reopen it as a four-season, high-end resort, according to articles in both the Traverse City Record Eagle and the Detroit Free Press.
The plans for refurbishing the tired, old resort that has been shuttered since 2000 are somewhat vague.
“We’re buying it, and plan to redevelop it as a year-round resort,” he told both newspapers. Katofsky declined to disclose the purchase price or give specifics on how much he planned to invest in the resort. Initially he told them that he hopes to have the resort reopened in three to four years, but added, “It’s going to take some time, a lot of time.”
When pressed further on his plans for the once thriving ski resort he replied, “I’m going to keep that to myself for now.”
Winter travel in Michigan — with 2 million to 2.4 million ski visits annually — is a $4.9-billion business, according to the Michigan Snowsports Industries Association. It's a vibrant part of the state's economy — Michigan has the nation's second most ski resorts, second only to New York.
There are a number of areas of code violation, according to Leelanau County, to bring the shuttered property into compliance. The lengthy list included both outside and inside damage that needs to be corrected; roofs, decks, structural damage to buildings, chair lifts and pools were among areas mentioned.
Other buyers have looked at the resort, but no legitimate offers have come forth in the 16 years since it closed. The reported asking price is $8.7 million.
“The location is great and it’s beautiful overlooking Lake Michigan and the Manitou Islands,” says Mickey MacWilliams, executive director of the Michigan Snowsports Industries Association. “We’d all love to see Sugar Loaf come back because it was a really special place.”
In the 1980s and early 1990s it was considered one of Michigan’s top ski areas.
A powder day in Michigan. (Michigan Snowspnorts Industries Association)
The Michigan Snowsports Industries Association(MSIA) is offering a White Gold Card that allows you to ski or snowboard a full day at 35 Michigan ski areas, and Skiing Wisconsin is offering a coupon book allowing you a day at 16 participating Badger State ski areas. It keeps your lift ticket cost for the day to around $8.
The MSIA White Gold Card is $269, and divided by the 35 participating Wolverine State ski areas the daily cost is less than $8 for a day of snowsports. The Wisconsin coupon book is $130 and divided by 16 areas the lift ticket cost for the day is slightly more than $8. You are allowed to visit each of the participating areas once during the 2016/17 season. You get a lift ticket when you present the card or coupon book at the lift ticket window.
With the White Gold Card also includes a free equipment tune-up, three hot waxing sessions, and a coupon for $20 off a purchase of $100 or more at participating retailers. The retail value is over $1,500, according to Mickie McWilliams, MSIA executive director. Only 400 are available each season.
The purchaser takes the card to the ski area lift ticket window where a corresponding square on the card is punched and you get a ticket. The only blackout time is through the Christmas/New Year Holiday period.
The Skiing Wisconsin coupon book is also printed in limited quantity. Keep your coupon book intact and present the entire book at each participating ski hill. They will take the coupon out.
A complete list of participating ski areas in each stare is available at both websites, and many of the top Midwest ski resorts are included. It’s a good deal for those that like to visit numerous ski areas throughout the winter. Both the card and coupon book normally sell out.
“We’ve found from past years sales of the White Gold Card that they go quickly. Skiers and riders are anxious to get the season started,” added McWilliams.