The spring skiing and riding season rolls on with eight areas turning lifts this weekend.
New snow in the West is keeping the season alive and well every day at several resorts in California, Colorado, Oregon and Utah. Several other ski areas are playing the “re-open” card on weekends.
The improvements over the summer at Mammoth Mountain were relatively modest, but they further solidified the 60-year-old resort as the top day and overnight destination for Southern Californians.
Father’s Day is Sunday, June 16. Let him know he’s appreciated by celebrating his day at a ski resort. Here’s a sampling of how resorts can make it fun and easy.
Erik Forsell has been named Chief Marketing Officer for Mammoth Mountain Ski Area, responsible for all aspects of marketing, including strategy, brand, product development, pricing, distribution, and advertising.
Forsell comes to Mammoth from ASICS America where he oversaw the company’s marketing efforts in the U.S. Canada, and South America and brought the brand to it’s most successful year ever in 2012. His work was recognized with the Cannes Lions Festival and One Show Interactive awards for digital and outdoor marketing campaigns.
Mark Hendrickson has moved to Colorado from Mammoth Mountain to take over the Vail Mountain Adventure Center and the overall summer guest experience. He previously ran the Mammoth summer operations.
“Mark’s experience in a variety of mountain operations roles – particularly during the summer – will be a great asset to Vail, particularly as we look to expand our summer offerings for guests of all ages and abilities,” said Paul Fillion, senior director of Vail Mountain operations.
Skiing June Mountain in the California High Sierra is bittersweet today. While I’d normally relish having a mountain all to myself, it’s kind of sad here now. The ghost town feel is heavy.
Nothing gets winter season off with a bigger bang than a bunch of snow in December. That's what happened in the Cascades and Sierras.
Ski resorts nationwide are hosting a multitude of Christmas events for the whole family to enjoy.
Get ready to celebrate the beginning of the 2012 holiday season at many of your favorite ski resorts and towns. Thanksgiving day, Nov. 22, starts it all.
MTN.XML, a consortium of leading ski industry partners, suppliers and resorts, has announced an open xml standard for snow data reporting across the globe.
Incubated by Treeline Interactive, with support from SnoCountry Ski Areas Association and Resorts Interactive, the initiative now has more than 15 organizations working together to implement reporting standards. These organizations include resorts, point of sales providers, industry associations and a range of other service providers including Siriusware, aRes Travel, TrailTap, Snow Park Technologies, Mammoth Mountain Ski Area, Sierra-at-Tahoe and many more.
Why is an open standard for snow data reporting so important? Ski resorts across the world provide data feeds of their mountain conditions and other related details, but many have their own unique format. This makes aggregating conditions and integrating them with media partners, including websites and mobile apps, an arduous process.
Last season, June Mountain entered its second 50 years of operation, but it appears that Year 52 won’t happen for the Sierra Nevada resort – at least for the near future.