By age six, Shaun White was riding the rails at Big Bear Mountain -- and catching the eye of promoters of the new sport of freestyle. At age seven, the San Diego native had a sponsorship, and was tearing up the terrain parks at Mammoth Mountain.
How about a wintertime business retreat with private skiing and snowboarding by helicopter or snowcat? Throw in a private clubhouse, luxury ski-in ski-out lodging and a chance to cut lift lines at Mammoth Mountain?
With up to two feet of new snow this past week, resorts across the west continue to open and expand terrain heading into the weekend.
The first storm cycle of the season has brought much-need precipitation to California and the Pacific Northwest, and enough snow to open a few more resorts, and expanded terrain offerings in Colorado.
The waters are warming in the central and eastern Pacific Ocean, signaling that El Niño is on his way – and so should above-average snowfall across the West and Southwest.
The first evidence of what Mammoth Mountain, the new ownership, wants to do for its resorts at Southern California’s Big Bear Lake will be an upgrade of the mountain biking trails at Snow Summit, including a top-to-bottom beginner trail.
Returning from military service with a disability is too frequent an occurrence in the United States these days, and the healing process can be daunting. But the sport of skiing has proven to give a strong boost for so-called “wounded warriors” who work to assimilate back to civilian life with wounds, injuries or illnesses suffered during their time of service.
The weather map displays more action up north this week, after a period where most of the action has been at the southern edge of ski country in the West.
An extensive storm system fueled by a so-called "Pineapple Express" has made landfall in northern California, prompting forecasts for 1-3 feet of snow in and around Lake Tahoe by the weekend.
After several seasons of below-average snow, preseason storms have heartened Californian skiers and snowboarders and prompted resorts in the Golden Bear State to set opening dates.
Here’s a sampling of events across America. Check with your favorite resort for many more Independence Weekend happenings.
Thanks to a number of spring storms and a deep snow pack on Ajax Mountain, Aspen is spinning the lifts for skiing and snowboarding Memorial Day Weekend.
The spring skiing and riding season rolls on with eight areas turning lifts this weekend.
New snow in the West is keeping the season alive and well every day at several resorts in California, Colorado, Oregon and Utah. Several other ski areas are playing the “re-open” card on weekends.
The improvements over the summer at Mammoth Mountain were relatively modest, but they further solidified the 60-year-old resort as the top day and overnight destination for Southern Californians.
Father’s Day is Sunday, June 16. Let him know he’s appreciated by celebrating his day at a ski resort. Here’s a sampling of how resorts can make it fun and easy.
Erik Forsell has been named Chief Marketing Officer for Mammoth Mountain Ski Area, responsible for all aspects of marketing, including strategy, brand, product development, pricing, distribution, and advertising.
Forsell comes to Mammoth from ASICS America where he oversaw the company’s marketing efforts in the U.S. Canada, and South America and brought the brand to it’s most successful year ever in 2012. His work was recognized with the Cannes Lions Festival and One Show Interactive awards for digital and outdoor marketing campaigns.