Buying a ski-snowboard ticket right at the ticket window has become the exception rather than the rule in the digital age, as individual resorts and a trio of online ticket services have become the virtual “walk-up ticket window” for most mountains.

Look, you can skip the four-hour pre-game show and head to just about any ski resort in America where deals aim to take you away from the guacamole dip.

Liftopia, Inc. announced Friday it had raised $5 million in financing. The new round of financing brings Liftopia’s total capital raised to $7.5 million.

I’ve got another option for you in the lift ticket department if you’re not sure whether to plunk down a grand (or more) for a season pass this year or just purchase individual passes from say, Costco.(see SnoCountry news story).