A burgeoning trend in the ski and snowboard industry is for resorts and states all across the country to expand ski-free programs for youngsters and teens in hopes they stick with the sport -- and also save families a bit on ski vacations.
Things are expected to get closer to "normal" at California ski and snowboard resorts this season, as do the four mountain resorts in the Golden Bear State that honor the Ikon Pass.
As temperatures begin to shift, Ski California resorts are gearing up for the 2021-22 winter season with investments in infrastructure, facilities improvements, and technology that will continue to allow for fast, contactless lift access, reservations and payment, and high-quality experiences.
A series of storms will target the West this week with some of the heaviest snow yet of the season in the Sierras, while the East continues to bask in mild temperature. Here are the details in this week’s SnoCast.
Hints of spring are in the air across the West, so your SnoCountry road trippers grab an Ikon Pass and head to Southern California's Big Bear, Mammoth, and June Mountain, where the weather warms early and everything is sooo SoCal.
So much to cover in this week’s SnoCast as we dig out from feet of snow in the west, and eye new snow in the Midwest and Northeast—everyone gets something to finish off January.
A stormy pattern continues into February with several quick moving storms dropping hits of snow. Here are the storm systems to watch this week.
OK, so we on the West Coast have been pleading and praying for powder this season, especially on the heels of a couple of subpar winters where puttin' on the fatboys and breathing through a snorkel seemed but distant memories.
The skiing will be sweet for the rest of March in the Northeast. (Loon/Twitter)
The ongoing weather pattern is laughing in the face of spring beginning Tuesday. Watch for epic conditions along both coasts of the U.S.
Deer Valley is Alterra Mountain Company's Utah destination. (Alterra Mountain Company)
The joint venture of affiliates of KSL Capital Partners and Henry Crown and Company that brought together Intrawest Resorts holdings, Mammoth Mountain, Deer Valley and Squaw Valley Alpine Meadows, now has a name: Alterra Mountain Company.
Aspen Skiing Company and KSL Partners are purchasing four California resorts, including Mammoth Mountain.
Moving quickly after purchasing Intrawest resorts, a new Aspen-based ownership group announced it has bought Mammoth Mountain and three other resorts in the Southern California mountains.
The heretofore unnamed entity, formed by Aspen Skiing Corp. and KSL Capital Partners, said it will close this fall on a sale of a quartet of areas including Mammoth Mountain, June Mountain, Snow Summit and Bear Mountain.
The announcement comes on the heels of the group’s industry-rocking purchase of Colorado’s Steamboat and Winter Park, Quebec’s Mont Tremblant, Vermont’s Stratton, Ontario’s Blue Mountain and West Virginia’s Snowshoe. The four Aspen mountains and Squaw Valley-Alpine, a KSL property, will come under the umbrella of the new group but will continue to operate independently.
Because both purchases aren’t expected to be finalized until next fall, resort-specific season tickets will be honored for next season. So will the M.A.X. Pass, Rocky Mountain Super Pass and Mountain Collective that overlap into the partnership’s new portfolio in various ways.
“We had greater plans for Mammoth but the Great Recession and then some less favorable weather, interfered with our strategic aspirations in a finite life investment vehicle,” said Barry Sternlicht of Starwood Capital Group that owned Mammoth and the other resorts “We know Aspen and KSL have the experience, commitment, and balance sheet to help make our vision a reality.”
No upgrading plans have been announced yet, but indications are that the new entity has the capital to put into improvements at these resorts – for both winter and summer. However, official statements have noted that coordinating e-commerce technology among all the resorts will a high priority in order to expand the marketing capabilities of all the mountains.
The move by Aspen Skiing Corp. to acquire and consolidate some 15 resorts under the Aspen-KSL roof is seen by industry officials as a response to Vail Resort’s two-decade effort to acquire 14 resorts across the U.S. and Canada.
The skiing and snowboard season in California was a mixed bag this season, but hope always springs eternal for the next season – as do the bargains for buying a season’s pass early.
Last season, June Mountain entered its second 50 years of operation, but it appears that Year 52 won’t happen for the Sierra Nevada resort – at least for the near future.