As baby boomers were building families in the 1970s and 1980s, ski resorts were putting steel and concrete in the ground, expanding both lifts and terrain. The skiers and riders of today are benefiting from those infrastructure improvements. Lifts are faster, ticket-checking is RFID-enabled to speed up lines, and snowmaking and grooming have never been better or more energy-efficient.
Now the focus is on affordability and on-hill experiences.
