The entire travel industry has suffered mightily in the COVID pandemic, but the ski and snowboard sector was especially hard hit.

St. Corona is a model for ski resorts in the Alps that are transitioning to mountain biking, hiking and other tourist offerings that don’t depend on snow.

Dancing in ski boots on a high-altitude terrace could be a thing of the past as the future of booze-fuelled ski holidays hangs in the balance. The first ski resort in Europe has reopened without lifting the shutters on its après-ski bars – sparking speculation that many will follow suit in the future.