The entire travel industry has suffered mightily in the COVID pandemic, but the ski and snowboard sector was especially hard hit.
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St. Corona is a model for ski resorts in the Alps that are transitioning to mountain biking, hiking and other tourist offerings that don’t depend on snow.
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Dancing in ski boots on a high-altitude terrace could be a thing of the past as the future of booze-fuelled ski holidays hangs in the balance. The first ski resort in Europe has reopened without lifting the shutters on its après-ski bars – sparking speculation that many will follow suit in the future.
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