Overall business at mountain destinations in the Rocky Mountain and Far West regions received a boost for winter bookings during January lifted by local and regional visitors according to the most recent Mountain Market Briefing by Denver-based DestiMetrics.
Booking momentum into the winter months is pacing slower for the first time in more than three years, even though robust occupancy and revenue figures for September contributed to the third consecutive record-breaking summer at western mountain resorts.
Combined revenue figures for Rocky Mountain (Colorado, Utah and Wyoming) and Far West (California, Nevada and Oregon) mountain resorts were up 11.2 percent over last season and set an all-time revenue record that exceeded the previous record set in the 2007-08 ski season.
A strong and steady economy combined with "snow equity" allowed the 2014-15 ski and snowboard season to post double digit increases in revenue for the third straight winter with summer tracking similarly in the Rocky Mountain and Far West regions.
The most recent results for western mountain lodging properties at 19 resort areas in six western states revealed that as of Feb. 28, aggregated revenues collected and on-the-books for the season reached 104.5 percent of last season’s overall total. Data is reported in the monthly Market Briefing that is compiled and distributed by DestiMetrics.
Aggregated mountain lodging revenues at participating western mountain destinations are moving into record-setting territory based on booking patterns and economic indicators for the 2014-15 winter season, according to the monthly Market Briefing, by DestiMetrics.
In what has become a happily familiar refrain, aggregated lodging occupancy and revenue figures for the 2014-15 ski and snowboard season continue their upward trajectory at 19 mountain resorts in six western states.
Despite mild fall temperatures until the past week and considerable economic volatility, “on-the-books” occupancy for the upcoming six-month winter season (November through April) is currently running ahead of the same time last season.
The record-breaking summer for both occupancy and revenue among western mountain resorts is concluding and the positive momentum is carrying into the winter booking season according to DestiMetrics,* an organization that tracks mountain lodging bookings at 19 western mountain resorts in six states.
Aggregated occupancy and revenue at Western mountain resorts for the month of June are continuing to post steady increases in year-over-year comparison to the same period as last year.
Lodges throughout the country have posted a 10.4 percent increase in revenue this winter, according to the just released monthly data report released by DestiMetrics. Western resorts have already eclipsed last year’s total overall revenues.
The upward trend of in occupancy and revenue experienced so far this season by western lodges looks to be carrying into the rest of the season, according to the monthly Mountain Market Briefing from DestiMetrics.
Summer was certainly good. But, winter looks really, really good according the monthly report issued this week by DestiMetrics. Western U.S. lodges are in a position to post record breaking numbers.
Maybe it’s those photos of early snowstorms across the West, but whatever the reason, the most recent data from DestiMetrics shows an increase of 9.7 percent in bookings for arrivals from September through February compared to last year at the same time.
A combo of warm temperatures in western cities, increasing activities and special events, and a steadily improving economy keep summer occupancy rates growing throughout the western states.
Lodging properties in 17 western communities could be heading for a record breaking warm season. That’s based on recent data released by DestiMetrics (the new name for the former Mountain Travel Research Program).